In today’s modern era, innovation is no longer an option for businesses. Every business regardless of its size and industry needs to be innovative to stay competitive. However, the path to innovation is not easy. Developing and validating innovative ideas in the real world of consumers while catching the pulse of technology change is challenging. Thus, to help enterprises in turning their visions and innovative ideas into successful real-life results, Zuhlke, a global leading solution partner for digital business innovation, came to the forefront in 1968.