Wang Qinghua, Chairman, Bafang Electric
Today, the speed at which the automotive industry is growing. With the rise of new energy vehicles and it is evident that the use of fossil fuel for powering motorized vehicles is soon coming to an end. With technological advances and a desperate need for greater sustainability, vehicles are becoming smarter and cleaner. The emergence of electric vehicles has revolutionized the way people commute. One of the leading manufacturers of e-mobility components and complete e-drive systems, Bafang Electric has been developing solutions for electric vehicles. The company focuses on all global e-mobility trends of the future: whether for individual e-bikes, e-scooters, or public bike-sharing schemes.
Headquartered in Suzhou, China, Bafang has been developing and manufacturing products for more than ten years and has always put great emphasis on their reliability, quality, and longevity.
A Pioneer in the EV Sector
Chairman and General Manager of the company, Mr. Qinghua Wang says, “Bafang means ‘boundless space’ in Chinese. Twenty-five years ago, we recognized that green energy and environmental protection would be a key movement in maintaining sustainability, while e-Mobility would become a future development trend. As such, we are committed to this healthy and environmentally friendly industry and are immensely proud of our profession.” Prior to Bafang, Mr. Wang worked in a company specialized in the domestic electric scooter industry for over 5 years. And as the market development was limited at that time, the company only manufactured motors for self-owned electric scooter brands.
Later in 2003, Mr. Wang established Bafang as the manufacturer for electric components and e-drive systems. The team was then established to gather talent around the world and market Bafang’s products worldwide. Today, the company has become a globally successful supplier of complete systems.
Bafang is a private enterprise created from scratch. With a focus on the domestic market in the early stages, the company seized favourable opportunities for electric scooter development in China. Through technical innovation and accumulated capital, Bafang is expanding its market and developing technical know-how. Soon in 2008, the company started to vigorously expand into the European market. Thanks to the advanced technology and individual products responding quickly to the market, the company gained a foothold on the European market.
Over the years, Bafang has grown with steady improvement in the quality of the company’s products and the gradual establishment of a local service network. It has also expanded its brand and accepted consumers in regions such as Europe, America, and Japan. EU trade policies (anti-dumping measures on Chinese eBike) and new American tariff impositions posed major challenges to local Chinese enterprises including Bafang. But the company adhered to such trade policies with ease by going global and setting up a manufacturing base in Europe and 6 service centers throughout the world. Bafang will continue to become more global, focusing on the demands of customers, expanding further and more intensively into European and American markets, and developing a wider and superior range of products for the market.
Being Customer-Centric
“With our unique line of products and quick response-ability to the market, Bafang aims to provide customers with an extremely cost-effective service,” says, Mr. Wang. “Bafang’s goal is to produce innovative and high-quality products for our customers that make a tangible contribution to their riding comfort. Our employees are dedicated to this aim. We embrace every challenge and strive to develop new groundbreaking products that set new standards.”
The company is engaged in the development of complete e-drive systems for eBikes. Along with that, Bafang owns a wide variety of drive system products for eBikes across the world, with different applications such as eCity, eMTB, eTour, eRoad, eCargo, eShare, and eScooter. It analyzed the features and technical demands of various eBike models from a professional angle, conduct specific designs for eBike variants, and tailor different control software for different regions.
Bafang aims to continuously meet the requirements of customers for their cycling experience and improve eBike practicality and cycling comfort.
Towards a Sustainable Future
Bafang is still in a phase of rapid development and has seen an increase in the number of employees as well as customers. It is an open and inclusive company that respects different cultures and local employees from all over the world.
“Bafang has a clear strategy – we will continue focusing on the pedelec industry, pushing our development in this direction and impressing more and more customers worldwide with our products and services. There is nothing more exciting than customer satisfaction, concludes, Mr. Wang.
