Announces Strategic Partnership with LinkedIn to Provide Exclusive Learning Content
BEIJING, May 10, 2019 /PRNewswire/ — iQIYI, Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), an innovative market-leading online entertainment company in China, today launched the iQIYI Knowledge App at the 2019 iQIYI World Conference. Through its “Starry Sky” project, iQIYI invited partners and content creators to join its initiative to develop high-quality knowledge content and realize the potential of the online paid content market. At the conference, iQIYI also announced a strategic partnership with LinkedIn, the world’s leading professional network, providing a broad platform for LinkedIn’s high-quality professional learning content. As one of the platform’s first partners, LinkedIn will exclusively provide rich video content on global and local professional learning content, and interviews with global business key opinion leaders.
The iQIYI Knowledge App is a strategic paid content marketing initiative covering ten major subjects, including literature and history, art, life, parents and children, and workplace; and four major categories of exam-oriented trainings with over 12,000 courses, including primary and secondary schools, colleges, vocational studies, and foreign languages. The app’s diversified, high-quality content is designed to meet the learning needs of users of all ages. Leveraging iQIYI’s platform, resources and technology-driven innovation, the app will deliver an improved interactive learning experience to users. Besides, Liu Tianchi Performance Workshop will also cooperate with iQIYI Knowledge App to launch the first batch of three exclusive self-made courses.
iQIYI’s newly-launched “Starry Sky” project is designed to encourage the development of high-quality content from partners and teachers. The project will provide a variety of favorable policies on knowledge stores building, content recommendation and distribution, income allocation and preferential subsidies to creators of high-quality content.
Wang Xuepu, Vice President of iQIYI, introduced four content cooperation models in the iQIYI Knowledge App: audio and video courses, co-production, IP customization and exclusive self-production. Users can access the app on their mobile, PC, TV and mini programs, or access through iQIYI’s Knowledge Channel, knowledge plug-in and recommendations on iQIYI’s website. The app will help partners establish online knowledge stores to increase both brand value and content revenue, through its services on pricing, customized online display, marketing activities, community management, content distribution and fan engagement.
“As a leading online video platform in China, iQIYI has been playing close attention to the development of high-quality content and user experiences,” said Liu Wenfeng, iQIYI’s Chief Technology Officer and President of Infrastructure and Intelligent Content Distribution Business Group (IIG). “Our cooperation with LinkedIn will further meet users’ diversified needs for learning.”
“LinkedIn hopes to build a learning marketplace by partnering with IQIYI, one of China’s high-quality professional learning content and service providers to expand Chinese-language content offering, and strives to help Chinese professionals to enhance their skill set and be able to elevate on their career journey,” said Jian Lu, President of LinkedIn China.
iQIYI will continue to explore the paid content market to deliver better user experience, build an ecosystem of high-quality content with its partners and promote industry upgrading and monetization of the market.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce. For more information on iQIYI, please visit http://ir.iqiyi.com.
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