If you have said to me a decade ago that “Hey man, You can easily purchase a book or groceries online”, I may have laughed at this statement hysterically. Everything has changed in the year 2022. The potential for eCommerce companies is limitless, and more people than ever are shopping online. The availability of smartphones in everyone’s hands has made the internet accessible to everyone.
The power of the internet has made it possible for you to reach consumers anytime, anywhere, from any device. It is no secret that mobile consumption has taken over our lives. According to a recent study, 96% of US adults own a phone, compared to 340 million Indian adults who own smartphones, which is expected to double in the coming years. It is undeniable that we are all dependent on these gadgets to complete our work.
As a business owner, you must be aware of market trends and make an effort to adjust to them. You have to ask questions such as, “How can you take this information and leverage it to increase eCommerce sales?” And the answer is – “Your eCommerce shop needs a mobile app”
It will be impossible to make your eCommerce store reach its full potential with a website alone and when you review the recent eCommerce trend you will realize that everything is headed in the mobile direction.
Keep reading this article to find out why your business needs a mobile eCommerce app.
- Improves Customer Experience.
Gone are those days when customers used to adjust according to the seller’s needs, as modern-day customers demand personalised and consistent experiences throughout their journey with a brand, and it isn’t possible to use only a website as a channel to deal with your customers. If you want your customers to always come back to your brand, mobile apps can make it easy for you.
Incorporating emerging technologies like artificial intelligence, machine learning, and augmented reality into a mobile eCommerce app can help you learn more about your users and ultimately help you get better at what you do.
Once you have valuable user data, you can provide your consumers with an optimized shopping experience to increase your sales.
- Improves Brand Recognition
Increased visibility is among the best benefits of a mobile eCommerce app. A mobile eCommerce platform makes it simple for brands to connect with their customers because the majority of them are addicted to their smartphones.
A brand must offer a fantastic mobile experience for customers in order to keep them hooked on their product or service. A report claims that 35% of users will uninstall an app if they find it difficult to use, which results in a poor user experience. The goal should be to leave a lasting impression on mobile customers by combining clever branding strategies with gorgeous UI/UX designs.
- It gives a Competitive Advantage
Customers prefer to make purchases through mobile apps, so it’s only a matter of time before they completely stop using your mobile website.
If your consumer is confused between your eCommerce website and a competitor’s site, then having a mobile app will give them a reason to lean toward your business.
Every eCommerce retailer in the world competes with Amazon and Flipkart because you can essentially buy anything from these two retail behemoths. However, you should emphasise your uniqueness as a company and ask, “How unique are you?” The essential question you should ask is, “Can a random customer find something similar from another brand on the Amazon or Flipcart app?”
- High Conversion Rates
We will notice a sizable difference if we compare mobile app conversions to mobile website conversions. When you look at these numbers side by side, the app is a clear winner.
Consumers see 300% more products and add items to their shopping cart 90% more frequently when making purchases from an app than from a mobile browser.
To sum up, higher conversion rates are clearly generated by mobile apps, which result in higher earnings.
- Direct To customer Marketing Channels
Customers are 24/7 associated with brands thanks to smartphones, which are also to blame for the changes in how we all interact with brands, gather information, and shop.
Businesses must acknowledge this trend and incorporate smart devices into their marketing plans because customers are increasingly shopping on their smartphones.
To capitalize on the potential of connected customers, brands must provide consistent and consistent involvement through mobile eCommerce. Mobile eCommerce apps not only keep customers connected to the brand, but they can also be used to effectively deliver deals, offers, and coupons to customers.
Closing Thoughts
Everything is taken care of for you by the mobile eCommerce app, from improving brand recognition to improving the overall customer experience. Everything has changed since the pandemic, from how business is conducted to how people view life in general. During the post-pandemic period, your eCommerce sales will soar. The next and final step is to contact the best eCommerce development company and present your business with the gift of success.
