A brand becomes successful only when customers start trusting theirproducts. With innovations and new features, you can create hype in the market; however, it’s the customers who finally determine whether your product has the potential to succeed in the market or not. Customers don’t buy products from companies they can’t trust. They trust companies that intend to solve their problems and improve their quality of life. And unfortunately, we have only a few companies that are operating under this norm. In those handful companies, only some of them go on creating a lasting legacy that customers admire and cherish.